Make Us Part of Your Marketing TeamTFMinsights is a full service marketing firm specializing in helping businesses of all sizes seeking strategic and tactical marketing assistance.
Our marketing professionals offer decades of experience across a wide variety of marketing disciplines within multiple industries. We understand the strategic and creative approach necessary to deliver tangible, positive results. Our expertise, dedication, passion and commitment to solution marketing differentiates us from other providers.
Access to a broad and deep experience pool allows TFMinsights to deliver expertise when it’s needed across a wide variety of marketing projects. We provide companies with the right marketing expertise to fill a temporary need, to manage all or part of a defined project or to help accelerate market growth of an existing solution.
Consider the benefits of outsourcing some or all of your marketing requirements:
- Flexibility to add skilled resources only when needed
- Reduce fixed-overhead
- Gain fresh perspective
- Free internal resources to focus on the core business
- Achieve superior marketing results on schedule
Making you successful is our priority!
Founder & CEO
Tom brings over 25 years in the technology industry offering a unique blend of business, product management, sales, and marketing experience. Tom’s expertise is extensive and diverse – from refreshing or re-inventing existing products and services to launching new innovative solutions. As a senior marketing leader at HP, Wang Laboratories, and Unisys, Tom created effective strategies and implemented successful marketing programs that resulted in growing market share and annual revenues while running global enterprise hardware, software and services programs.
Prior to Unisys, Tom was a highly regarded industry analyst, speaking at key industry events and publishing numerous papers. Tom has worked with clients that include Microsoft, Dell, IBM, Intel, HP, EMC, and Citrix to help guide their market strategy and strengthen their industry position.
Tom holds an MBA from the F.W. Olin Graduate School of Business at Babson College and a B.S. in Finance from Northeastern University.
EVP & Partner
Bill brings over 20 years of experience in the technology industry combining product management, marketing, P&L and operations experience. Bill possesses broad expertise ranging from strategy, branding, and messaging to building and managing profit & loss (P&L) centers.
Most recently, Bill drove the Ricoh Americas Corporation development efforts focused on determining the build, buy, and partner scenarios for select service and go-to-market plans. In addition, Bill developed and managed the services growth strategy for the $1.2B Global Sales channel addressing the Banking, Insurance, Retail, and Energy industries.
Previously, Bill held senior marketing and business development positions at Line Systems, Evolve IP, SAP, Unisys, Bell Atlantic, and United Messaging.
Recognized as a thought leader in the information technology industry, Bill has had by-lined articles published and has been quoted in over 100 major business and trade publications.
Bill holds a BA from Shippensburg University in History & English and has completed work towards an MS in Organizational Dynamics at the University of Pennsylvania.
Director of Marketing Events and Promotions
Alexandra brings more than eight years of experience in marketing combining skills in business management and administration, event planning, promotion, and execution. As a Marketing Events Manager for Herrin Publishing, Alexandra was responsible for maintaining their marketing database, as well as planning, managing and executing the company events. Prior to Herrin Publishing, Alexandra was a marketing and business development manager for the Cystic Fibrosis Foundation where her responsibilities included growing and maintaining a database of contributors, and planning, promoting, and launching major fund-raising events throughout the region. Alexandra has also held positions at Seamless Events and Evolve IP where she honed her skills in social media marketing and brand promotion.
Alexandra holds a B.S. in Business Management from the Pennsylvania State Smeal College of Business.